L’Oreal Cosmetics

L’Oreal’s main office is located in Paris. The company actually was started by a French chemist in 1907. He developed a hair dye which he sold to hairdressers in Paris. The dye was actually produced in his kitchen.
By the end of 1920’s, L’Oreal products were available in 17 countries, including the United States.
The company has been innovative producing the first mass market shampoo ,and in 1945 the first cold permanent wave product.
L’Oreal got its start in hair color but soon the company spread out into other products. Currently the company has marketed over 500 brands and many thousands of products. Their presence in the beauty business includes hair coloring, hair styling products, body and skin care, cleansers, and makeup.

Over the years they have been represented by several spokes people such as Jennifer Lopez, Beyonce, Eva Longoria, and the newest spokes model is Gwen Stefani.
The long and steady history of the L’Oreal Company has produced many excellent products to enhance the beauty of women around the world.
The company has continued to broaden the scope of its product line from the original hair coloring. This vision has made the company the international success it is today.
L’Oreal is a company that many women trust to find a product to enhance their beauty.